And many organizations have established their own brand-name recognition. Most people recognize the ywca; they know in general what the organization does, and they know that it was originally the Young Women’s Christian Association. The same holds true for AARP, formerly the American Association of Retired Persons. Both organizations have chosen to be known by their acronyms. NOW still uses the name National Organization for Women, but I expect that most women, at least those in our age group, know about NOW as an organization.