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Knoxville Beautiful Board of Directors, Regular Meeting Minutes for March, 2004 Present: Harold Byrd, Mark Cawood, David Collins, Johnnie Conner, Martha Dooley, Mary Lou Horner, Scott Frith, Sam Maynard, Dan McGehee, Cassandra McGee, Page Pratt-Green, Susan Rudell and Tim Wheeler Absent: Mark Brown, Neal Denton, Phyllis Fansler, Terry Faulkner, Kim Hansard, Jan Hutchison, Susan Long, Janet McGaha, Edythe McNabb, Garrett Wagley, Lori Tucker and Jenny Raines Staff: Cortney Piper and Tom Salter Guest: John Evans Call to Order The meeting was called to order by Martha Dooley at 12:20. There was a quorum for this meeting. Martha announced that Beth Bowman has informed the board that she will resign for work-related reasons. Mickey Mallonee must reason due to family responsibilities. The number of board members is now 25 and the quorum is 13. Approval of the Minutes Martha asked board members to review the minutes from the February 2004 board meeting. Mark made a motion to approve the minutes, Mary Lou seconded the motion. President’s Report – Martha Dooley Martha appointed a nominating committee of Johnnie Conner, Harold Byrd, Susan Long and Jenny Raines. They must present a slate of board nominees by the May meeting for a vote in June with service beginning in July. A volunteer signup sheet for the Women's Expo was distributed. Executive Director’s Report – Tom Salter Monthly Financial Statement Tom presented the financial statements for February 2004. A litter grant reimbursement was received. There was a $3,360 net for the month and we are about 4% ahead of last year on February. Activities Report - Tom Litter Prevention * Tom gave a speech to a small group of adults at the Knoxville Jewish Alliance Mitzvah Day event. Annie gave an environmental education presentation to 40 kids in two groups at the same event. * Tom gave a speech to the Martha Washington Garden Club - about 20 people * Tom toured several South Knoxville locations with Bob Santore to determine the site for the GAC kickoff and celebrity cleanup. * All the staff plus Mary Lou, Sam, Tim, Mark, David and several other volunteers worked KKB's Dogwood Show booth. * Annie presented Talking Tree to 25 k-5 students in a reading group at Spring Hill Elementary: Read and discussed Tree and Environmental Poetry, The Education of Little Tree, and The Lorax. * Annie staffed YAB meetings on February 10th and 29th. * Annie contacted all Litter-Free Schools for mid-year checkup. * The Great American Cleanup notice appeared in the Knox County Schools admin bulletin. * Tom and Cortney met with the PR Concepts group and the Focus Groups to help develop the theme for the targeted marketing campaign. * The staff of Mayors Haslam and Ragsdale approved the language for the GAC promotion radio ads. They will begin running on March 16th. * Cortney made separate presentations to the Interfraternity Council and the Panhelinic Council to promote the UTK Greek Challenge. * Cortney drafted the general press release for GAC and had several conversations with Jennifer Lawson, News Sentinel Community News editor about increasing coverage for KKB. * After a citizen contact, Cortney made several site visits to Longview and Southern Chain Cemeteries (off Keith Avenue) and is conducting an ongoing investigation to assess what role KKB can play in restoring these two properties. * Tom and Cortney met with the staff of the Center for Neighborhood Development to follow up on the board retreat and to discuss the implementation of the GAC and a possible city adopt a street program. * Intern Brad Foster made extensive data base corrections and is researching new groups in underserved, inner-city areas we can target for GAC involvement. * Tom met with John Evans, Ivan Harmon, Sam Parnell and Jerry Ledbetter to discuss how a possible City of Knoxville Adopt-A-Street program might look. * Web hits: 1,158 web site visits in February 2004. February history is 2,218 in 2003, 2,072 in 2002, 1,266 in 2001, 1,240 in 2000 and 169 in 1999. Beautification * No specific beautification activities. Waste Reduction * No specific waste reduction activities. Awards & Recognition * KKB made 7 entries to its online "weblog" including 13 color pictures and naming 21 people and organizations we worked with in February. Membership * We continued to receive some membership renewals from the December renewal appeal. Other * Cortney secured Comcast as a sponsor for the Great American Cleanup. Great American Cleanup™ All activities are in place. Kickoff will be in South Knoxville. The Court South promotion will emphasize improving fitness (burning calories) while improving the community. There are a number of prospects for business cleanups and the Chamber Partnership will help promote the idea. Mayors Haslam and Ragsdale agreed to record radio ads for GAC™. Comcast will come in a as a new $1,000 sponsor and there are some prospects for other new sponsors. Special Projects Guest John Evans, County Solid Waste Director, commented on a meeting with representatives from the City of Knoxville and KKB about setting up a City of Knoxville adopt-a-street program. KKB may be able to have a role in helping promote the program. The City reps knew about the litter grant arrangement between Knox County and KKB and expressed no interest in those funds to run their program. In return, Knox County is open to providing consumables like gloves, litter bags and vests to City groups. Tom and Cortney reported on the UT marketing students focus group results. A handout package was distributed with notes from the meetings and comments from confidential surveys done by the participants. Cortney reported on a meeting between KKB and Mike Edwards at the Chamber. The Chamber is willing to help promote cleanups as an economic development issue and to set up a committee of volunteers to help us promote a clean business program when the time comes. Mike Edwards will also find a Chamber volunteer to serve on the KKB board. Unfinished Business There was no unfinished business. New Business Scott Frith reported there will be a cleanup along Maynardville Highway on February 7th. Meeting Times/Announcements * Tom will be interviewed by Harold Byrd on the Homebuilder's Association talk radio program AM 850, Saturday, March 6, 7:30 am to 9 am * Youth Advisory Board meeting, Tuesday, March 9th, 5:00 the Candy Factory * GAC™ Kickoff and Celebrity Cleanup, Tuesday, March 16, 2:30 pm, Sevier Avenue near intersection with Island Home. * Women's Expo, New Convention Center, March 19, 20, 21 * Next regular board meeting, April 1, 12 noon, Candy Factory, regular room Adjournment The meeting was adjourned at 1:00. Cassandra McGee, Secretary ___________________________________ Date: _____________
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