[Tasl] ny times~Scholastic Plans to Put Its Branding Iron on a Successor

[mlgav]

December 18, 2007
   
  NY Times
  
  Scholastic Plans to Put Its Branding Iron on a Successor to Harry Potter   By MOTOKO RICH
    With the Harry Potter series now completed, Scholastic, the United States publisher of those wildly successful books by J. K. Rowling, is moving forward with what it hopes will be its follow-up blockbuster series.
  Called “The 39 Clues,” this series will feature 10 books — the first of which is to go on sale next September — as well as related Web-based games, collectors’ cards and cash prizes. The project demonstrates Scholastic’s acknowledgment that as much as the publisher heralded the renewed interest in reading represented by the Harry Potter books, many children are now as transfixed by Internet and video games as they are by reading.
  “We want to go where the kids are and really be part of their complete world, rather than going to one aspect of their world,” said David Levithan, an executive editorial director at Scholastic. He added, “We talk of it as being subversively educational.”
  The series, to be officially announced by Scholastic on Tuesday morning, will be aimed at readers 8 to 12 and offer mystery novels telling the story of a centuries-old family, the Cahills, who are supposed to be the world’s most powerful clan. According to the books, famous historical figures ranging from Benjamin Franklin to Mozart were members of the family. The plots will revolve around the race by two young Cahills, Amy, 14, and Dan, 11, against other branches of the family to be the first to find the 39 clues that will lead to ultimate power.
  Rick Riordan, the best-selling author of the Percy Jackson series, which includes “The Lightning Thief” and “The Sea of Monsters,” mythologically themed books aimed at preteens, has written the first title in this new series, “The Maze of Bones.” He has also outlined the story arc for the next nine installments...
   
  http://www.nytimes.com/2007/12/18/books/18scho.html?th&emc=th
   
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  mary gavlik
  libaray media specialist
  chuckey-doak middle school
  afton, tn 37616
   
  423-787-2038



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You see, I don't believe that libraries should be drab places 
where people sit in silence, and that's been the main reason
for our policy of employing wild animals as librarians. 
— Monty Python skit
       
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